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In article on the official Magic the Gathering website Mark Rosewater explained some time ago what a godbook is used for in development:
"For example, we conduct a particular kind of market research called a "godbook study." A "godbook" is just a printout of all the cards. We ask a statistical sampling of hundreds of players to pick their favorite and least favorite cards in several categories (card mechanics, art, names, and flavor text) from memory. Then we show them a random portion of a set's godbook and ask the same questions. We take the data from the first part (what we call an open-ended survey) and combine the data with the second part."Despite (more or less) immediate measures (forcing other sites to remove links to the godbook, securing IP addresses of participants of the IRC channel where the leak happened, starting to sue the offenders, etc.) the damage was done, and the contents of the whole set was spoiled. So usually the marketing efforts and the hype usually generated before the release of a new set is now null and void, and WotC may see some negative effect on sales for the set.
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At first the online poker websites have show disclaimers from the FBI, that their domains have been seized (see below), but at least two of the websites are now redirected to non-American domains (using fulltiltpoker.co.uk and pokerstars.eu instead of the respective .com domains), but US players are still excluded from online play on these sites.
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